Having a huge following is an excellent bonus on platforms such as Instagram today. This is because a massive audience helps people to exploit and avail new opportunities. For example, people can shift their careers by becoming food bloggers, fashion bloggers, motivational speakers, fitness influencers, et cetera. Hence, it allows people to articulate an entire career out of their following base. Similarly, today many small businesses from various industries look for opportunities to use such a methodology in order to supplement their business. Many people bake food items and sell them online through social media platforms such as Instagram.
In fact, Instagram is the only platform where people can gain a huge following through organic means alone. Moreover, some people also use services such as SimplyGram in order to understand their audience in terms of what they like. This helps the business or the influencer to put out content that is tailored to the audience’s interest. While there are many things to attract people towards your content, below are some easy ways for businesses to attract more customers online:
Attractive content
As cliché as it sounds, the rawest form of getting real followers is through posting sublime content that the people so dearly desire. It takes much more than just a clear understanding of what you need to post. This is because people change their taste and perspectives with time. Therefore, a clear eye for finding new and fresh content is of utmost importance. This can help you and your business to stand out from the rest. And in doing so, many companies find their niche, which allows them to understand what is expected of them.
Use Instagram’s features
Active interaction with the customers can give them the impression that they are direly crucial to the influencer and the business. Using questions or voting plugins, the audience gets a chance of involvement with the business or the influencer. This helps to create a positive word of mouth, which helps to bring in new followers. New followers, later on, become potential customers for such businesses; hence, it helps bring in a new audience.
Build better customer care
Handling queries is a difficult task, especially on a social media platform where anyone can have a go at anything they like. But it is not essential what opinions do people have, but how do you as a business respond to it. Being actively ready to walk the extra mile to make the customer happy is profoundly compelling. People feel a sense of security when they see a business working mainly to fix your specific problem. This helps to establish well-defined customer care, which helps to make customers loyal.
Influencer collaboration
One easy way to increase customers or the following base is by collaborating on specific content. This allows the two businesses or the influencers to share their audience with the other account. This leads to a substantial amount of followers being shared by both the parties, eventually increasing their follower base.