A guide to social media strategy for small business owners

The rise of the internet is not hidden from anyone. The total number of users of the internet has reached an astonishing amount of more than 4 billion people all across the globe. A significant portion of these 4+ billion people uses social media. Social media is a relatively new term that refers to the use of social networking sites like Facebook, Instagram, and other similar websites. Instagram alone has more than a billion users that are growing each day. Due to such volume of presence, these sites have also become a popular platform for marketers. If you are a small business owner, you too can tap into the enormous potential of social media as a marketing channel. And with the help of marketing professionals, who will help you grow your Instagram account, you don’t need any fancy degree to understand how social media marketing works. In this article, we will provide a brief overview of how you can use social media as a significant source of marketing for your business. If you are already doing so, we will also propose a strategy that can help you get a higher level of Instagram growth.

Why social media?

Firstly, let us tell you why you need to go to social media. The following is a list of some reasons that warrant the use of social media as a possible source of marketing for small businesses:

  • Low costs
  • Practical as well as efficient
  • High ROI (Return on Investment)
  • Potential of monumental growth
  • Higher recognition
  •  Word of Mouth (WOM) and e-WOM

These are only a few of the many reasons that can help you as a small business owner if you choose social media as a platform for marketing.

Social media strategy for small business owners

Now that you have made your mind to render the use of social media to market your small business, it is time to propose a prudent strategy in this regard. As a small business owner, you need to be highly specific in the direction you venture into. Firstly, you need to decide on a robust framework for your target market. This framework must be based on facts and research. Once you come up with a framework for your target market, you need to go all hands on deck in targeting them. Being a miser in this regard will not be helpful at all. Hence, you need to budget your venture as well correctly.


Several companies today, ranging from multinational corporations to small businesses running from homes, use social media for their marketing. The use of social media for marketing purposes has proven to be one of the most effective as well as efficient means of marketing. This is why 90% of the businesses in the USA are rendering the use of social media for their marketing ventures. You, too, can make the use of this platform to get significant returns in terms of the market value of your business. However, you need to be careful with the planning as well.